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Future Students Undergraduate

Marketing

The Area Of Study
Degree Program Information
What You Will Study
Recommended Prior Knowledge
Career Options
Some Major Employers
Further Information

The Area of Study

Marketing is about satisfying the wants and needs of customers. The study of marketing includes understanding how an organisation identifies and anticipates customers' needs, then organises resources to ensure that those needs are satisfied in a way that builds a long-term, mutually rewarding relationship between the customer and the organisation.

Macquarie University marketing degrees include economics and statistics as well as core marketing subjects. In the Bachelor of Commerce students also study economics and marketing, marketing and demographics, and psychology and marketing.

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Degree Program Information

Degree	UAI 2008 CSP	Course Duration
Bachelor of Commerce - Marketing	82.55	3 years full-time/equivalent part-time
Bachelor of Commerce	82.55	3 years full-time/equivalent part-time
Bachelor of Commerce - Marketing with Bachelor of Laws	98.45	5 years full-time
Bachelor of Commerce with Bachelor of Laws	95.25	5 years full-time

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What You Will Study

You must complete a program of study (major) in one of the following:

Marketing
Marketing and Organisational Behaviour
Marketing and Law
Marketing and Demography

Your program of study may include units from the subject areas listed below:

consumer behaviour
customer relationship management
demographics
economics
international marketing
law
management
market research
organisational behaviour

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Recommended Prior Knowledge

HSC Mathematics is recommended study for first-year marketing units. Other units taken as part of a degree may require assumed knowledge, prerequisites or recommended studies and you should refer to the Macquarie University Handbook of Undergraduate Studies for full degree requirements.

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